Most kids go through a lot of changes in middle and high school, but not many hit adolescence with a record deal and a huge youth tour—and still keep up their grades. Meet Robert Pierre, an Orlando teen with a big voice and an even bigger heart—a talented basketball and lacrosse player and honors high school student who has found his Identity, and who’s reaching out to ’tweens and teens with the message that they don't need to look to the world to define who they are.
Over two years ago, Robert released his debut album, Inside Out, and spent part of his eighth grade year performing before thousands of kids at Christ in Youth’s Believe conferences. The album was pure, positive, bubblegum pop, with Pierre’s clear, childlike vocals shining through. Now 16, Robert’s voice and musical style have matured, but his encouraging message remains the same. With his sophomore album Identity hitting exclusive stores this fall, this high school sophomore is on a mission to help kids discover that through Christ, they have value to God.
“A lot of kids are asking, ‘Who am I?’ and ‘How am I important?’ ” Robert says. “They are finding their identity through friends or sports figures or celebrities or whatever. They are not turning to the right people or things, but are using drugs, alcohol, sex and all sorts of bad things. They don’t understand that their identity isn’t in that stuff; it’s in Christ, because He died on the cross for their sins. It only matters what God thinks. I want kids to know that they are forgiven and set free, and that it doesn’t matter what other people think—they are very important to God.”
From the first note of the title track, Identity catches the attention of kids and teens with its bouncy hooks, clever lyrics and contagious melodies. But it strikes deep into the heart, too, with sweepingly simple ballads like “I Will Love You,” a love song to the Creator. With award-winning producer Matt Bronlewee at the helm and top-notch songwriters like Matthew West, Scott Krippayne, and Jason Ingram contributing, Identity is set to captivate and present the gospel to a rapidly maturing generation
True to Robert's heart for missions, in the exclusive promotion with Family Christian Stores at the end of 2008, the high school sophomore gave away 100,000 copies of Identity to raise money for the James Fund.
“For generations, my family has been involved with missionaries to build and run Christian orphanages,” says Robert. “But it wasn’t until I met thousands of kids right here in America who were truly hurting that I felt a calling for ministry. I want kids to understand that it doesn’t matter who the world tells them to be, it only matters who God says they are. That’s our identity and it’s the motivation behind the CD.”